How it started

A responsible fashion brand built from scratch — from concept sketching and sourcing to production, sales, and the runway.

50 Dresses launched in 2010 as a one-woman operation. I built the brand from the ground up — sketching concepts, sourcing materials, managing production, and handling every aspect of sales and budgeting myself.

Every piece was produced in the garment district in Los Angeles, California, with a commitment to fair wages and sustainable practices. Collections found their way to Fred Segal in Santa Monica, Modcloth online, and numerous independent boutiques who championed the brand. I also designed custom wedding attire — outfitting brides, flower girls, and bridesmaids, with matching bow ties for the men and even a few pets along the way. For four consecutive years, I designed the custom Sugarplum dresses for Colorado Ballet’s Auxiliary Guild. The brand ran for eight years.